Marketing Strategy


In addition to our product development services, we also assist our clients in meeting the business needs associated with new products. Whether helping to craft the product’s business plan or economic model, supporting the sales and business development process, or being your virtual product management organization, we can assist you not only in getting products developed, but in getting them introduced to the marketplace. We have acted in a number of capacities and roles for our clients:

  • “Technical expert” at sales presentations and tradeshows
  • Developers of economic models and value propositions of new products and/or services
  • Researchers of competitive alternatives
  • Authors and editors of marketing brochures and specifications

We are very comfortable translating between the technical and business worlds to facilitate the successful introduction of your new product or service.

The most common type of assistance we provide our clients is in product management. Often this assistance is not a direct service, but rather is embedded in the process of working with our clients to define the product. Unlike most development groups, we are very comfortable working without a detailed specification because of our strong product management background. Our experience and prior work history enables us to assist our clients in making the tradeoffs necessary both to facilitate the speed of product development and also to meet the needs of the marketplace.